Power your Course with Passive Intelligence

A golf course management system shows operators what is actually happening on their course, so they can run it on data instead of guesswork. On-Pin combines the patented Verifeye golf tracking system, On-Pin GPS for golf carts and intelligent golf course analytics in one golf operations management solution. Course operators see pace of play, course utilization, member activity and cart usage in real time, and turn that data into faster, data-driven decisions.

Passive intelligence means the course collects data automatically, without asking golfers or staff to do anything. With Verifeye, each golfer carries a passive RFID tag on their bag, and discreet readers on the course timestamp them as they pass. There are no check-ins, no batteries and no hand-out-and-collect routines, yet the course gets a continuous stream of golfer data. This passive data collection is what makes data-driven golf course management practical every day.

Verifeye is On-Pin’s patented RFID golf tracking technology. Players get a passive RFID bag tag designed to last more than 20 years. Verifeye readers at chokepoints, pathways and one-way traffic zones record each golfer as they move around the course. The data goes to a cloud-based platform, where a live dashboard provides real-time golfer tracking: position, pace and projected finish for every individual and group. Tagging cart keys extends the same live player tracking to fleet and private carts.

Verifeye works as a golf pace of play management system. Its live GAP report shows every group’s tee time, actual pace and projected position, and flags groups that fall behind in yellow and then red. Marshals and pro shop staff see exactly where slow play starts and can fix it on the spot, without disturbing other golfers. On-Pin reports an average pace-of-play improvement of 21 minutes after courses implement Verifeye.

For every round, Verifeye records the member or visitor name, tee time, actual pace of play and round history. Over time this player tracking shows how often, how fast and when each golfer plays, including their typical round times. Courses use the member tracking data to spot at-risk members, offer new membership categories and personalize the member experience. On-Pin reports a 3–4% decrease in membership attrition, a direct gain in member retention.

A tee sheet shows bookings, while Verifeye shows who actually played. In On-Pin’s data, 23% of detected members were playing on course without being on the tee sheet (walk-ons), and 14% of individual rounds booked on the tee sheet were never played (no-shows). Knowing the real course activity lets operators reserve prime morning tee slots for fast players and run targeted campaigns for quiet periods.

Yes. Verifeye is also an individual golfer tracking solution for access control. Visitors receive a reusable tag at the pro shop, and if a returning visitor doesn’t re-register it, the tag shows as unauthorized on course. Combined with On-Pin’s video technology, staff can also see players on course with no tag at all. Tagging cart keys confirms that only authorized vehicles are in play.

Data is collected passively every day, and within a few weeks of operation a course has enough to start making data-driven decisions. From then on, Verifeye works as a golf course business intelligence platform. Live pace of play, detailed historical data, individual member habits, actual course utilization and unauthorized players are available in one golf dashboard for golf reporting and analytics.

On-Pin GPS is in-cart GPS for golf courses, designed and developed in-house by On-Pin. GPS Screens put high-resolution 10-inch Android displays in the cart, with GPS accurate to 1–2 m, real-time yardages, a live shot planner, look-ahead, pace alerts and two-way messaging. GPS Trackers are a screen-free option for real-time tracking of the whole golf cart fleet. Both connect to Verifeye, giving the course one golf course visibility platform for walkers, carts and assets.

Yes. On-Pin GPS supports carts from all manufacturers, for both fleet and private carts. This all-brand golf cart GPS compatibility means a course can switch cart suppliers in the future and keep the same GPS for its golf course carts.

On-Pin’s golf cart GPS tracking system gives operators full cart management reporting: live tracking, round replay, usage reports and golf cart utilization tracking across the fleet. Multi-level geofencing protects greens and restricted areas by warning players or stopping the cart, and remote power-down adds safety. For golf cart revenue optimization, in-cart screens can also run hole-by-hole promotions and 15-second video ads. On-Pin reports a 10–12% increase in golf cart revenue with its golf fleet management solution.